C The rough guide to marketing success used to be that you got what you paid for. No longer. While traditional, "paid" media, such as television commercials and print advertisements, still play a major role, companies today can exploit many alternative forms of media. Consumers passionate about a product may create "earned" media by willingly promoting it to friends, and a company may leverage "owned" media by sending e-mail alerts about products and sales to customers registered with its Web site. The way consumers approach the process of making purchase decisions means that marketing's impact stems from a broad range of factors beyond conventional paid media. Paid and owned media are controlled by marketers promoting their own products. For earned media, such marketers act as the initiator for users' responses. But in some cases, one marketer's owned media become another marketer's paid media — for instance, when an e-commerce retailer sells ad space on its Web site. We define such sold media as owned media whose traffic is so strong that other organizations place their content or e-commerce engines within that environment. This trend, which we believe is still in its infancy, effectively began with retailers and reavel providers such as airlines and hotels and will no doubt go further. Johnson & Johnson, for example, has created Baby Center, a stand-along media property that promotes complementary and even competitive products. Besides generating income, the presence of other marketers makes the site seem objective, gives companies opportunities to learn valuable information about the appeal of other companies marketing, and may help expand user traffic for all companies concerned. The same dramatic technological changes that have provided marketers with more and more diverse communications choices have also increased the risk that passionate consumers will voice their opinions in quicker, more visible, and much more damaging ways. Such hijacked media are the opposite of earned media: an asset or campaign becomes hostage to consumers, other stakeholders, or activists who make negative allegations about a brand or product. Members of social networks, for instance, are learning that they can hijack media to apply pressure on the business that originally created them. If that happens passionate consumers would try to persuade others to boycott products, putting the reputation of the target company at risk. In such a case, the company's response may not be sufficiently quick or thoughtful, and the learning curve has been steep. Toyota Motor, for example, alleviated some of the damage from its recall crisis earlier this year with a relatively quick and well-orchestrated social-media response campaign, which included efforts to engage with consumers directly on sites such as Twitter and Facebook. 1. Consumers may create "earned" media when they are _______. A: obsessed with online shopping at certain Web sites B: inspired by product-promoting e-mail sent to them C: eager to help their friends promote quality products D: enthusiastic about recommending their favorite products. 2. The author indicates in Para. 3 that earned media _______. A: invite constant conflicts with passionate consumers B: can be used to produce negative effects in marketing C: may be responsible for fiercer competition D: deserve all the negative comments about them 3. Toyota Motor's experience is cited as an example of _______. A: responding effectively to hijacked media B: persuading customers into boycotting product C: cooperating with supportive consumers D: taking advantage of hijacked media

Fill in the blanks with the words from the boxes.assessment asthma aggressive agitated agony 1. She had a severe ________ attack and it took an hour to recover her breath.2. The patient with terminal lung cancer asked the nurse how long her ________ might last.3. Computer-based telemedicine greatly helps Dr John to make a more accurate ________ of some acute diseases over long distances.4. The man in the house was in a very excited and ________ state.5. The old lady was diagnosed with an ________ cancer that had spread to the bone.

They ______(have to)worry about money ,as they both earn very high salaries.

Coming Soon: the Next Great Flu Epidemic The virus first came to officials’ attention in a bag of dead chickens. Early in March 1997, a farmer from Hong Kong’s New Territories carried them into the Agriculture and Fisheries Department laboratory. The final state of some birds was a hideous, bloody mush. Cultures of their organs revealed they had died of avian influenza, type H5N1. Influenza of the H5 subtype had never been known to infect humans. But in the next seven months, 18 Hong Kong residents fell ill with H5N1 and six died. In late December 1997, public health officials took a drastic step, ordering the slaughter of every chicken in every farm and marketplace in Hong Kong. The HSN1 virus seemed to disappear but for how long The specter of the 1918 flu was raised by this new avian flu. The 1918 flu was one of the most changeable and resistant viruses known to man. After we’ve been infected with one strain, it can mutate and infect us again. We are only immune to flu strains our bodies have seen before. A flu can also "jump species" to an animal it has never infected before, once such a flu moves into humans, if it can "learn" to pass easily between them, it can spark a pandemic―a global outbreak. Birds carry the flu virus in their intestines and excrete it in their feces. In all likelihood, shoppers who got sick with H5 touched surfaces contaminated with chicken feces. Humans, however, carry flu in their respiratory tracts and usually spread them in a cough or sneeze. Flu strains that travel this way are highly contagious. The H5 virus in Hong Kong was different. It sickened very few, but killed a third of those infected. Most who got sick with H5 seemed to catch it directly from a bird they bought in a live-poultry market. After the Hong Kong outbreak, flu experts feared that H5―already deadly to humans―might learn to move between humans as well as between birds. That "raises the specter of 1918", says Nancy Cox, chief of the Influenza Branch of the U. S. Centers for Disease Control and Prevention (CDCP). Geographic isolation was no protection during the 1918 pandemic. In the Alaska Territory, the mortality rate in some villages was as high as 90 percent. All told, at least 500000 Americans perished. It could happen again. The virus that became the Spanish flu probably came from a bird. Avian-flu expert Dr. Robert Webster of St. Jude Children’s Research Hospital in Memphis, Tenn., believes the virus may have leapt straight from birds to humans, possibly a year to two before the pandemic began. Once lodged in human lungs, it quickly passed from person to person in a simple cough or sneeze. To avoid that grim possibility, here are three measures all nations need to take: The first step is better surveillance. Most countries, though, don’t start tracking avian flu until after an epidemic kills their chickens. The United States dramatically increased its monitoring after a deadly outbreak in Pennsylvania in the early 1980s. The USDA (United States Department of Agriculture) provides diagnostic support. Some virologists recommend enhancing surveillance of swine flu too. The U. S. National Institutes of Health is beginning to study the issue. Elsewhere, the coverage is not good enough, says Dr. W. Paul Glezen of the Baylor College of Medicine’s Influenza Research Center. He names Africa and South America as areas where the World Health Organizations net is incomplete. Another important measure is producing more vaccines and flu shots. Only three of the 15 known influenza subtypes―H1, H2 and H3―have been found in people. Vaccines exist for each, and an H5 vaccine is now being developed. Some experts believe that we should develop a vaccine for the other known subtypes as well. Health authorities add that more people need flu shots now. We should manufacture 120 million doses a year, but we are making only 80 million. If we bought more vaccines, manufacturers could produce more. This increased production capacity would be invaluable in a pandemic. A strong pandemic plan. The U. S. government has been developing a pandemic plan since 1997. The Hong Kong outbreak, notes CDCP investigator Keiji Fukuda, was a "dry run" for a real emergency. "It showed us we can get people there and answer some tough questions," but "H5 also taught us that lots of issues are hard to grapple with they come so fast". In March of this year, Hong Kong’s Agriculture and Fisheries Department announced it had found H5N1 in the goose excrement of a poultry stall.In Paragraph 14, all the following are indicated with the phrase " dry run" EXCEPT ______. A．it showed that experts can get people there and answer some tough questionsB．it taught us that lots of issues are hard to grapple with because they come so fastC．the H5 disease was too catastrophic to be controlled by human beingsD．it can serve as a wake-up call and none too soon

5 单选 (2分) The British Parliament consists of two major parts: the House of Commons and_A. the Lower HouseB. the House of LordsC. the Labor PartyD. the Cabinet

三、 阅读理解（共 3 题）7. POETRY CHALLENGEWrite a poem about how courage, determination, and strength have helped you facechallenges in your life.Prizes3 Grand Prizes:Trip to Washington, D.C. for each of three winners, a parent and one otherperson of the winner’s choice. Trip includes round-trip air tickets, hotel stay for two nights,and tours of the National Air and Space Museum and the office of National GeographicWorld.6 First Prizes:The book Sky Pioneer:A Photobiography of Amelia Earhart signed by authorCorinne Szabo and pilot Linda Finch.50 Honorable Mentions:Judges will choose up to 50 honorable mention winners, who willeach receive a T-shirt in memory of Earhart’s final flight.RulesFollow all rules carefully to prevent disqualification.■Write a poem using 100 words or fewer. Your poem can be any format, any number of lines.■Write by hand or type on a single sheet of paper. You may use both the front and back of thepaper.■On the same sheet of paper, write or type your name, address, telephone number, and birthdate.■Mail your entry to us by October 31 this year.【1】How many people can each grand prize winner take on the free trip?A.Two. B.Three. C.Four. D.Six.【2】What will each of the honorable mention winners get?A. plane ticket. B.A book by Corinne Szabo.C.A special T-shirt. D.A photo of Amelia Earhart.【3】Which of the following will result in disqualification?A.Typing your poem out. B.Writing a poem of 120 words.C.Using both sides of the paper. D.Mailing your entry on October 30.8. I have a special place in my heart for libraries. I have for as long as I can remember. I wasalways an enthusiastic reader, sometimes reading up to three books a day as a child. Stories werelike air to me and while other kids played ball or went to parties, I lived out adventures throughthe books I checked out from the library.My first job was working at the Ukiah Library when I was 16 years old .It was a dream joband I did everything from shelving books to reading to the children for story time.As I grew older and became a mother, the library took on a new place andan added meaninginmy life. I had several children and books were our main source(来源) of entertainment. It wasa big deal for us to load up and go to the local library, where my kids could pick out books toread or books they wanted me to read to them.I always read ,using different voices ,as though I were acting out the stories with my voice andthey loved it !It was a special time to bond with my children and it filled them with thewonderment of books .Now, I see my children taking their children to the library and I love that the excitement ofgoing to the library lives on form generation to generation.As a novelist, I’ve found a new relationship with libraries. I encourage readers to go to theirlocal library when they can’t afford to purchase a book. I see libraries as a safe haven(避风港)for readers and writers, a bridge that helps put together a reader with a book. Libraries, in theirown way, help fight book piracy(盗版行为) and 1 think all writers should support libraries ina significant way when they can. Encourage readers to use the library. Share libraryannouncements on your social media. Frequent them and talk about them when you can.【1】Which word best describes the author’s relationship with books as a child?A.Cooperative. B.Uneasy. C.Inseparable. D.Casual.【2】What does the underlined phrase “an added meaning” in paragraph 3 refer to?A.Pleasure from working in the library.B.Joy of reading passed on in the family.C.Wonderment from acting out the stories.D.A closer bond developed with the readers.【3】What does the author call on other writers to do?A.Sponsor book fairs. B.Write for social media.C.Support libraries. D.Purchase her novels.【4】Which can be a suitable title for the text?A.Reading: A Source of KnowledgeB.My Idea about writingC.Library: A Haven for the YoungD.My Love of the Library9. According to a recent study in theJournal of Consumer Research, both the size andconsumption habits of our eating companions can influence our food intake. And contrary toexisting research that says you should avoid eating with heavier people who order largeportions(份), it's thebeanpoleswith big appetites you really need to avoid.To test the effect of social influence on eating habits, the researchers conducted twoexperiments. In the first, 95 undergraduate women were individually invited into a lab toostensibly(表面上)participate in a study about movie viewership. Before the film began, eachwoman was asked to help herself to a snack. An actor hired by the researchers grabbed herfood first. In her natural state, the actor weighed 105 pounds. But in half the cases she wore aspecially designed fat suit which increased her weight to 180 pounds.Both the fat and thin versions of the actor took a large amount of food. The participantsfollowed suit, taking more food than they normally would have. However, they tooksignificantly more when the actor was thin.For the second test, in one case the thin actor took two pieces of candy from the snack bowls.In the other case, she took 30 pieces. The results were similar to the first test: the participantsfollowed suit but took significantly more candy when the thin actor took 30 pieces.The tests show that the social environment is extremely influential when we're makingdecisions. If this fellow participant is going to eat more, so will I. Call it the “I’ll have whatshe's having” effect. However, we'll adjust the influence. If an overweight person is having alarge portion, I'll hold back a bit because I see the results of his eating habits. But if a thinperson eats a lot, I'll follow suit. If he can eat much and keep slim, why can't I?【1】What is the recent study mainly about?A.Food safety. B.Movie viewership.C.onsumer demand. D.Eating behavior.【2】What does the underlined word “beanpoles” in paragraph 1 refer to?A.Big eaters. B.Overweight persons.C.Picky eaters. D.Tall thin persons.【3】Why did the researchers hire the actor?A.To see how she would affect the participants.B.To test if the participants could recognize her.C.To find out what she would do in the two tests.D.To study why she could keep her weight down.【4】On what basis do we “adjust the influence” according to the last paragraph?A.How hungry we are. B.How slim we want to be.C.How we perceive others. D.How we feel about the food.

题型说明：从A、B、C、D四个选项中选择可以填入空白处的最佳答案。10. (2.0分) —What ______ can you give me on improving spoken English?—I think you should join an English club.A informationB newsC questionsD advice

填空题（共4题，20.0分）题型说明：语法填空：括号里单词的适当形式填空22. (5.0分) The spy ___(angry) denied that he had stolen the document.第1空angry

Task 2 Read the passage. Choose the best answer. A laugh a day keeps the doctor away You're feeling stressed out. So what do you do? Go to the doctor? Speak to a friend? Have a warm bath and do some yoga? At Professor Hart's clinic in London you can find another way of dealing with the symptoms of stress. His treatment is called "Laughter Therapy" and it's becoming more and more popular. Professor Hart holds his laughter sessions three times a week. "Most of my patients are in their 30's and 40's," he says, "But I do have some younger patients too— college students who are worried about their studies or nervous about exams." So, what happens in a laughter session? Professor Hart explains , "Well, I take a group of ten patients together and I tell them to laugh. At first they find it very difficult. It's not easy to laugh just because someone tells you to! But then, after a while, they start laughing, and when they start then they can't stop. They laugh, all together, for an hour. Their heart rates rise, their faces go pink and they look so much better when they leave. And they all come back for more! They tell me that the laughter sessions stop them feeling stressed." It seems that laughter really is the best medicine!(1) (单选题)Professor Hart .A.is a yoga teacherB.helps patients who have backachesC.treats his patients'stress(2) (单选题)Most of Professor Hart's patients are .A.young childrenB.college studentsC.People in their 30's and 40's(3) (单选题)At Professor Hart's sessions, .A.patients laugh together for an hourB.patients run and do exercises to keep fitC.Patients talk to each other(4) (单选题)According to Professor Hart, . A.his patients will live for up to ten years longerB.his patients look much better when they leave his clinicC.few of his patients need to come back(5) (单选题)Professor Hart's patients say the sessions help them to .A.feel less stressedB.get more done at workC.have better family relationships

After months of intense training and preparation, our WorldSkills competitors are ready to make their presence on the world’s stage. In the coming October, Singapore will be sending 21 competitors to the 44th WorldSkills Competition in Abu Dhabi, United Arab Emirates. This competition, also known as the Olympics of Skills, will be held from Oct. 15 to 18. Some 77 countries or regions will compete in 51 skill areas. Of the 21 competitors from Singapore, 11 of them are NYP students. They conquered(征服)the Singapore version of the competition in July 2016, and have been training since for their nine skill areas which include robotics, IT, healthcare, graphic design and visual merchandising(推销). NYP has traditionally done well in the global WorldSkills competition. Since first participating in 1997, we’ve obtained two Albert Vidal Awards(given to the competitor with the overall highest score), 11 Golds, one Silver, five Bronzes and 22 Medals(奖章)for Excellence. NYP’s WorldSkills Competitors Participation: the 44th WorldSkills Competition(also known as the【R1】______) Time: from Oct. 15 to 18 Place: 【R2】______, United Arab Emirates Number of countries or regions participating: about【R3】______ Number of skill areas competed: 51 Singapore competitors: Total number: 21 Number of NYP students: 【R4】______ Skill areas being trained; robotics, IT, healthcare, 【R5】______and visual merchandising, etc.1、【R1】2、【R2】3、【R3】4、【R4】5、【R5】